How One State Convinced Its 'Young Invincibles' To Get Health Insurance

NPR (blog)How One State Convinced Its 'Young Invincibles' To Get Health InsuranceNPR (blog)A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance. Sawyer Miller Advertising. Buying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they ...