Big Idea 2015: Brands Will Be More Like Kim Kardashian

TIMEBig Idea 2015: Brands Will Be More Like Kim KardashianTIMEOne is Disney's Frozen and the other is, yes, Kim Kardashian. Whether you consider Kardashian a paragon or a punch line, her free-to-play mobile game, Kim Kardashian: Hollywood, is an example of a brand leveling up in terms of both reach and revenue.