Adidas Looking for Yeezy Boost to its Fortunes with Kanye West Launch

Wall Street JournalAdidas Looking for Yeezy Boost to its Fortunes with Kanye West LaunchWall Street JournalAdidas has struggled for years to regain its cool status, particularly in the U.S. Its design and marketing cooperation with Kanye West, begun this year, has helped somewhat, analysts and sneaker fans say. To boost the new shoe's air of exclusivity and ...Kanye West's shoes see dozens line up for chance to buyStuff.co.nzThe Weeknd and Kanye West team up on “Tell Your Friends” — listenConsequence of Sound (blog)The Weeknd Shares Snippet of Kanye West-Produced Song, 'Tell All Your Friends'BillboardMTV.com -Gigwiseall 81 news articles »