Find Out Who Really Put Kim Kardashian and Kanye West on the Cover of ...

Photographed by Annie Leibovitz

While Anna Wintour may have issued a heartfelt editor's letter after Kim Kardashian's and 's Vogue cover hit shelves, it turns out, the editor-in-chief wasn't the brains behind the much-buzzed about issue.

So whose idea was it to put the couple on the front of the fashion bible?

That would be Vogue creative director Grace Coddington.

'There was a wedding story to be done,' Coddington said, while speaking with the Financial Times. 'And Anna [Wintour] probably had them in mind, because she had been seeing a lot of Kanye, so she said, 'Maybe we should shoot it on lookalikes.' And I thought, 'Why not just do it on the real thing? This is Vogue.''

VIDEO: Kim Kardashian reveals how she kept her Vogue cover a secret

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As for why she believed the couple deserved a place on the cover?

'I do think Kim Kardashian represents this moment in our culture,' she said. 'I'm fascinated by her, in the same way I'm fascinated by the people I see on the street or the subway.'

Speaking about the experience, Coddington has nothing but praise for the couple and their daughter North West. 'It was fun. [Kim] is very professional. And the baby [the couple's daughter, North] is very well-behaved. We did millions of pictures and she did not cry once. I got quite upset we did not have the baby on the cover.'

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Despite the success of the shoot, she anticipated the controversy that would come with the headline-making cover. 'I knew going in it would be controversial - I got an envelope from Texas, with the cover ripped up into little pieces inside - but the designers all sent me flowers, so I guess they were happy.'

However, the controversy certainly hasn't hurt the cover's sales as Vogue is currently on track to sell a record number of issues which feature the power couple.

According to Radar Online, the issue is projected to top the previous best-selling covers, including Beyoncé and Michelle Obama's, which sold 355,39 and 293,798 copies, respectively.

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'The projections are that Kim and Kanye will likely sell almost 500,000 copies,' Radar reports.

Kim Kardashian's BFF Jonathan Cheban also took to Instagram to congratulate the brunette beauty, posting a screen grab of the Radar story with the caption, 'CONGRATS Kim...'

To which we say: congrats to the #worldsmosttalkedaboutcouple!

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