Kanye West Did Not Leave adidas For A $110 Million Nike Deal, Stop Asking

A few hours ago, these kind of tweets started popping up on our timeline.

Wait, what? Way to steal KD's sneaker free agency thunder, 'Ye, just couldn't leave enough alone. This has certainly been the most bizarre sneaker summer in quite some time.

Of course, like the curious people that we are, we dug around the internet looking for the source of all these tweets. How was it possible no mainstream news site or sneaker blog had picked up on a story as monumental as this?. After about 30 seconds of searching we came across this headline ...

Huh, ok. Let's read through the text, shall we?

Chicago - Early today a monumental deal was made between Nike and Kanye West. The deal is estimated to be worth $110M over a 5-year period, which will be the highest sum ever, paid for a collaboration deal between artist and clothing brand. This deal will include royalties, long-term incentives via Nike stock, and a position at Nike as 'Creative Director' for Kanye West. The collection is said to include clothing, shoes, and accessories to further the branding and efforts for 'Yeezy'.

As most of the world knows Kanye West was very vocal about his past situation at Nike and how he was treated by Nike, CEO, Mark Parker. West publicly stated on stage during a stop on his Yeezus tour that Mark Parker 'couldn't understand why people even liked the Air Yeezy'. A statement that angered Kanye which in turn gave way to a nightly roast of Parker in retaliation.

When asked about the deal Nike. CEO, Mark Parker said 'we've had our differences in the past (creatively) but we recognize the genius that Kanye brings to the table and are happy to have him back with us at Nike'. While at the meting one executive overheard Nike CEO Mark Parker say, 'lets see Adidas top this one!' as he walked out of the room.

When paparazzi at TZM.com caught up with Kanye in NYC they tried to ask him about the deal and he simply looked in the camera and said, 'Why are you talking to me? Don't say nothin' to me. Just know the Yeezy is jumpin' over the jumpman, again.'

Call me crazy, but I don't think Mark Parker is type of CEO to let out a 'let's see adidas top this one!' Hell, it's entirely possible that he might not even know adidas or any other brand for that matter exists, a la Vince McMahon and his confusion over UFC. Having the market share that Nike does might make you oblivious to a few things.

And then we scroll to the end of the article and boom...

So yeah, stop asking. Kanye West did not leave adidas for Nike for $110 million, it was merely a hoax. If you believed this, you probably bought the 'story' a few months ago that Michael Jordan left Jordan Brand too. Read the text and consider the source first, kids...

I will say, this non-story gave us this gem of a tweet though:

Dope and trash all in the same tweet. Well done, sir...