Well, we're clearly doing something wrong. Kim Kardashian's mobile game, Kim Kardashian: Hollywood, has made $43 million since its launch this past June, the company disclosed in its third-quarter earnings report.
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In fact, the reality star's game has earned more for the company (Glu Mobile) than all their other apps -- combined! (If it makes you feel any better, the company did predict that the game would earn $200 million by the end of the year).
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In case you've yet to play KKH, players create their own celebrity and attempt to rise to A-list fame. To get to Kardashian-celeb status quicker, players can advance by purchasing virtual goods, like a house in Malibu for $10.
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In an interview with Matt Lauer on the Today show in August, Kardashian defended her game against complaints it was addictive and was able to bypass in-app purchase controls. 'You just have to make sure that your parental controls are all set. I think you just have to be responsible, and don't have your credit card linked to where your kid can just spend if they want to,' 's wife said. 'It's just a fun little game. It's kind of like when people get into Candy Crush so much...it's just something fun to do.'
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