W magazine used Kim K. — not the other way around

W magazine editor Stefano Tonchi was not moved by Kim Kardashian's infamous Paper magazine cover.

Tonchi said W uses 'celebrities and makes them do something for us,' explaining at the mag's bash with Ferragamo Wednesday at the Edition.

'Everybody says, 'Oh my God, look at the cover of Paper magazine with Kim Kardashian,' ' Tonchi said. 'I'm like, yeah, I think she is using them. We used her.'

Kardashian appeared nude on W's November '10 cover.

'Kim was the perfect person to express the message of the new selfie culture,' Tonchi stated. 'It was Kim Kardashian being used by W, not Kim Kardashian using W. There's a big difference.'

The mag's current cover stars are Margot Robbie and Jake Gyllenhaal, shot by video artist Bill Viola.